Despite the industry’s rapid adoption of digital engagement techniques, one-to-one promotion remains critical. Using an industry-leading multi-touchpoint methodology, ZoomRx captures not only what happens during an HCP-rep interaction, but goes further to provide insight into what information is retained by HCPs and how it impacts their perceptions and behavior.
Ensure your field force is being deployed most effectively within the context of your omnichannel strategy.
ZoomRx has partnered with leading digital healthcare marketers to provide real-time exposure and perception data for your brand’s digital campaigns. Track comprehensive, NPI-tagged digital campaign exposure, including:
Collect quantitative and qualitative insights directly from the HCPs encountering your digital content, to make the most out of your ongoing campaigns.
Using a recall-based approach, ZoomRx tracks which NPP campaigns channels, and messages are retained by HCPs and their impact on perceptions and behavior. Get HCP-reported perspective on:
Identify which communications can be improved and how your field force and NPP strategy can work synergistically to fill gaps in communication and understanding.
PERxCEPT enables marketers to see exactly what their customers see when they open their laptop or mobile device. These insights provide unprecedented visibility into the performance of your competitors’ digital strategy vs that of your own, leading to benchmarks that ultimately define the parameters for success in the omnichannel marketplace.Example insights include:
See how PERxCEPT can uncover the strengths and weaknesses of your brand’s omnichannel presence.