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We provide insights that matter.
Measure your brand performance
At ZoomRx, we do market research differently. We realize that numbers and graphs alone cannot measure your brand's performance. That is why our research goes beyond the traditional awareness, trial and usage statistics. By collecting qualitative information and connecting it with secondary data, we will tell you why your brand performs the way it does and what you can do about it.
Synchronize your marketing and sales efforts
Brands achieve great things when Marketing and Sales teams work in tandem. ZoomRx’s unique DuoTrack approach tracks sales messages immediately after delivery and once again after a 2 week period. With ZoomRx DuoTrack, you can finally be confident that your marketing team is crafting messages with staying power and that your sales force is delivering those messages correctly.
Learn more about Zoompulse message tracking
Truly understand your patients
You understand your patients best when you listen. Unfortunately it was difficult, until now! Using ZoomRx’s mobile technology platform, patients can now easily record their disease management experiences and also reveal their opinions about various therapies. With ZoomRx, you can get the best understanding of patient behavior you ever had.
Decipher the patient-physician conversation
The final step in your brand's adoption happens between the doctor and the patient in the doctor's office. ZoomRx can get you in there! We use proprietary mobile technology to capture patient-physician conversations that can tell you how treatment decisions are made and what language they use - tools that can help you craft your marketing messages and train your sales team.
Develop an integrated view of your market
To succeed in today’s world, it is not enough if you just understand prescribers - you need to have a clear understanding of patients and payors as well. With broad expertise in physician, patient and payor research, ZoomRx is uniquely positioned to see connections where others might not. We can help you get an integrated, multi-dimensional view of your market.
Power launch your brand
Launching a new brand is filled with uncertainty. Without fresh data and insights, it is impossible to accurately evaluate your launch performance. That is why, at ZoomRx, we focus on developing new ways to meet your frequently changing data requirements at launch. With our launch tracking studies, you can be confident that you are making the right decisions at this critical juncture in your brand’s life.
Keep your brand agile
Your brand team needs to stay agile in order to succeed in this constantly changing pharma world. ZoomRx can help you stay agile by leveraging our global, mobile-enabled community of physicians, patients and payors. We can get you immediate reactions from our community - be it a key market event, a go/no-go decision on an asset or just a question you need answered before an important presentation.