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Respiratory diseases are one of the leading causes of death and hospital admissions in the US. This market is very competitive, with multiple products from top 20 pharmaceutical manufacturers vying for market share. An emerging biopharma launched their product that
Successfully launching a pharmaceutical product is incredibly challenging, time-consuming—and costly. The stakes are high, the competition is fierce, and the consequences of failure are significant. From clinical trials to regulatory approvals, manufacturing to marketing, there are hurdles at every turn.
The what and how behind the successful engagements and their trends over half a decade. Understanding the Ever-Evolving HCP-Sales Rep Engagements. As we step into 2024, we look to understand
Oncology pharma marketers should keep messaging short and to the point when they interact with clients while telling the story of their brand, and always make sure to back up that story with data.
The rep-centered pharmaceutical commercialization landscape is evolving. Overwhelmed healthcare professionals (HCPs) are gravitating towards alternative channels for information and guidance.1 This shift is driven by various factors, such as advances in technology, changes in HCPs' preferences and attitudes, and the repercussions of the COVID-19 pandemic.
Insights Lead, Amgen
