Complexity is woven into the DNA of drug launches. Brand Builder can help you quiet the chaos and realize the potential of your new drug.
Brand Builder is a comprehensive engagement strategy fueled by customized market research, strategic consulting, and actionable insights that power your launch at every stage
Unlock the desires and frustrations of both patients and healthcare professionals for a deep understanding of their unmet needs.
From market assessment to strategic positioning, get clear-cut insights that inform your core messaging and creative collateral.
Craft a research program unique to your brand and budget. Ensure you get the maximum value from every dollar spent.
Get actionable insights straight from patients and HCPs. Inform your entire brand strategy, giving you the confidence to make critical decisions about positioning, messaging, and collateral development.
When you utilize ZoomRx's Brand Builder, you will have a partner to support your commercial teams through your brand's development process, through launch and beyond. A tailored research program is created that provides actionable insights that fit into a strategic framework to set your brand up for success.
What characteristics identify patients who are good candidates for your brand?
What characteristics identify physicians most likely to prescribe in higher volumes?
What decision milestones and influencers shape behavourial Rx and complaince decisions?
What other treatments do target HCPs consider for target patients when making RX decisions?
What functional and emotional needs are not sufficiently met by competitors?
What are the unique and relevant functional outcomes for target patients and HCP?
What are the unique and relevant emotional benefits for target patients and HCP?
The nuanced challenges that biopharma brand launch teams must consider prior to launching a new drug include proving efficacy and safety compared to existing options, developing a dosing regimen that promotes patient adherence, as well as pricing their product
In the dynamic biotechnology industry, up-and-coming organizations preparing for the launch of new drugs face a myriad of challenges. Among these challenges, existing competitors already control the market, often with the deep pockets from much larger
Biopharmaceutical companies rely on breakthrough innovations to capture market share. Conducting thorough market research becomes a cornerstone for those innovative brands' success. One of the key aspects that cannot be overlooked is understanding
It's important to understand the perspective of your target audience to launch a successful biotech brand. In this blog, we explore how comprehensive research on patients and physicians can drive product development, improve patient outcomes, and foster stronger
"The Brand Builder team has been my go-to for navigating rare disease markets, supporting me across two organizations and two novel molecules. Their advice is consistently insightful, clear, and actionable. I trust their expertise for any launch prep or pipeline commercialization effort."
Ernest Chow
Former Director of Global Brand Management, BioMarin
