Frequently Asked Questions

ZoomRx's mission is to empower life sciences leaders to transform healthcare by providing innovative solutions at the intersection of data, life science, and technology. We help clients discover hidden opportunities, transform data into actionable wisdom, and create new pathways for groundbreaking solutions.

ZoomRx has been empowering leaders in the life sciences industry for over 15 years, building extensive experience across multiple therapeutic areas.

ZoomRx offers a comprehensive suite of strategic pharma marketing services including:

• Promotional Effectiveness Tracking
• Awareness, Trial and Usage studies
• Patient Chart Audit and Analysis
• Rapid Turnaround market research studies
• HCP-Patient Conversation Analysis
• Media Tracking (Digital and TV)
• Brand Builder pharma branding and launch services
• Ferma AI solutions for conference coverage and competitive/market intelligence
• Commercial Consulting Analytics

ZoomRx follows a four-part model summarized as RELATE, COMMUNICATE, EVALUATE, and ACCELERATE. This approach helps clients build brand strategies on deep customer understanding, craft powerful brand interactions, quantify and optimize impact, and supercharge results with knowledge-based insights for life sciences.

ZoomRx's Promotional Effectiveness Tracking uses a unique multi-touchpoint methodology to measure the impact of pharmaceutical-customer interactions:

1. Touchpoint 1: Captures what happened immediately after a meeting and the impact on customer perception
2. Touchpoint 2: Evaluates what information "stuck" with the customer two weeks after the visit
3. Touchpoint 3: Measures the actual impact on prescribing behavior two weeks after the visit

ZoomRx generates actionable healthcare insights through a combination of robust primary data collection and advanced analytics:

• ZoomRx maintains a large panel of over 50,000 healthcare professionals (HCPs) across various specialties and geographies. This extensive network enables the collection of timely, relevant, and diverse perspectives directly from the front lines of patient care.
• In addition to the HCP panel, ZoomRx develops therapeutic area (TA)-specific patient panels. These panels provide nuanced, real-world insights tailored to the unique needs and experiences of patients within specific disease areas, ensuring that findings are both highly relevant and actionable.
• ZoomRx enhances its primary research by integrating and analyzing secondary datasets—such as prescribing patterns, managed care data, and socioeconomic information—through its Clinical and Commercial Analytics (CCA) platform. Using advanced, transparent algorithms, CCA enables a 360° view of the drivers behind prescribing behaviors and treatment decisions, delivering deep, actionable intelligence for both tactical and strategic decision-making in healthcare and life sciences.

ZoomRx has developed a comprehensive suite of AI-powered solutions specifically tailored for the life sciences sector.

The following summarizes ZoomRx’s AI capabilities:

1. AI-Powered Conversational Intelligence for Life Sciences

   ZoomRx’s AI platform is purpose-built for the pharmaceutical, biotech, and medical device industries. It operates as an all-in-one information hub, providing rapid, accurate answers to complex life sciences questions and dramatically improving decision-making efficiency for professionals and organizations.

   Key Differentiators:

   Feature	Description
   Accuracy	Ferma grounds every answer in real-world data with hyperlinked citations, minimizing AI hallucination.
   Understanding	Uses an industry-tested knowledge graph for deep comprehension of life sciences data and terminology.
   Sourcing	Real-time access to 4M+ scientific publications, 190k clinical trials, SEC reports, earnings calls, and more.
   Reasoning	Breaks down complex queries and provides step-by-step visibility into its reasoning process.

2. Ferma Congress: AI-Driven Conference Intelligence

   Ferma Congress is a specialized module designed to deliver high-velocity, hyper-personalized insights from scientific conferences.

   Capabilities:

   • Instant Summaries: AI-generated, one-click summaries of any conference presentation are available within four hours, formatted for seamless reporting and export into PowerPoint or Excel.
   • Custom Analyses:  Enables complex, cross-conference analyses and tailored insights in near real-time.
   • Comprehensive Workflow:  Covers pre-, peri-, and post-conference needs, with abstracts populated within six hours, automated prioritization within twelve, and full reports within a week.
   • Interactive Insights:  Ferma Insights module allows users to pose key business questions (KBQs) and receive tailored, real-time answers, supporting swift responses to emerging data and competitor moves.

3. Deep Integration with Market Research & Real-World Data

   ZoomRx’s AI suite integrates into both quantitative and qualitative market research.

   Innovations Include:

   • Natural Language Features:  Voice-response technology and natural language AI enable richer, more nuanced survey responses and interviews.
   • Precision Probes & Dynamic Dialogues:  Intelligent, real-time follow-up questions and AI-moderated interviews provide deep, scalable qualitative insights.
   • Patient Scribe:  Streamlines chart audits by allowing HCPs to dictate patient data, increasing data collection speed and volume.
   • Attitudinal Analytics:  Automated sentiment and tone analysis reveal unspoken attitudes in voice-based data.
   • Customer Personas:  AI-powered personas simulate HCP or patient interactions, allowing clients to test messaging and strategies in a realistic, data-driven environment.
   • Deep Search (Powered by Ferma.AI):  Clients can upload research data and instantly query and synthesize insights using an AI-powered chat interface.

4. Real-World Impact and Industry Validation

   • ZoomRx’s AI tools are relied upon by over 15 of the top 20 global biopharma firms, supporting customer engagement, market research, and strategic decision-making.
   • ZoomRx’s AI is continually updated and improved with expert human oversight, ensuring outputs remain relevant, accurate, and actionable.

5. Vision and Approach

   ZoomRx’s approach is characterized by:

   • Conversational Engagement:  Replacing rigid surveys with natural language dialogues for richer insights.
   • Intelligent Synthesis:  Real-time structuring and analysis of qualitative and quantitative data.
   • On-Demand Simulation:  AI personas and scenario testing to validate strategies before large-scale rollouts.
   • Continuous Innovation:  A proven track record of launching rigorously validated AI solutions that address real-world industry needs.

ZoomRx’s AI capabilities deliver industry-specific, real-time intelligence and workflow automation for life sciences professionals. By combining proprietary data, advanced natural language processing, and expert oversight, ZoomRx empowers clients to make faster, more informed decisions and stay ahead in a rapidly evolving landscape.

Brand Builder, powered by PHYCURE™, is ZoomRx's solution for pharmaceutical brand launch and development. It helps companies optimize their brand strategy through comprehensive market research and analytics, enabling more effective product launches and market positioning.

ZoomRx offers both Digital Tracker and TV Tracker services that monitor and analyze media engagement among healthcare professionals and patients. Our media tracking services offer real-time measurement of digital and TV ad exposure at the individual patient level using custom panels of verified patients and proprietary patent-pending mobile technology. Unlike competitors, ZoomRx provides granular, indication-specific insights into actual viewing behavior across all platforms, links ad exposure to behavioral outcomes, and enables seamless benchmarking against competitors—delivering a comprehensive, omnichannel view that maximizes marketing impact in life sciences.

ZoomRx's HCP-Patient Conversation Research captures real-world doctor-patient dialogues to understand patient journeys and prescribing habits. Unique benefits include selective recruiting for key moments, a custom platform for real-time analysis, thematic insight extraction, and prospective fielding to anticipate market trends. This provides clients with targeted, actionable intelligence unavailable elsewhere.

ZoomRx’s Commercial Consulting Analytics (CCA) services stand out in the life sciences industry by combining real-world insights with advanced analytics to optimize sales force effectiveness and promotional strategies. Unlike traditional consultancies that rely on generic data, ZoomRx integrates proprietary primary research, secondary data, and machine learning to deliver tailored, actionable recommendations.

ZoomRx serves as a trusted partner to 18 of the top 20 global biopharma firms, and over 100 biopharma firms overall.

ZoomRx has extensive experience across numerous therapeutic areas, including oncology, immunology, cardiology, neurology, GI disorders, rare and infectious diseases and primary care, allowing clients to leverage their knowledge to optimize communication with physicians and patients across various medical specialties.

ZoomRx helps companies gauge the effectiveness of their sales teams for driving product prescribing across different patient types, analyze team performance for specific HCP segments, discover the most impactful delivery tactics and conversational styles, identify effective messages for driving prescriptions, and evaluate the impact of competitive messages on brand prescribing.

ZoomRx brings a combination of deep life sciences expertise, cutting-edge technology, access to over 50,000 healthcare professionals, and a benchmark database of over 700 million data points. This unique combination allows them to deliver actionable insights that help clients discover hidden opportunities, challenge conventional thinking, uncover the true story behind data, and illuminate uncharted territories with market insights that guide strategic decisions.