When you unravel complexity, you can achieve clarity
In the ever-evolving landscape of life sciences, efficient and accurate communication between HCPs and pharmaceutical companies is paramount. Among the many critical processes in this domain, managing medical...
When launching a new drug, pharma companies often focus on tangible targets like awareness, message recall or number of sales rep interactions and time spent with physicians. However, when it comes to prescribing a new drug
Pharma companies tend to focus on specific therapy areas, but does specializing equate to positive category perceptions with physicians? Generally, the answer is yes, according to a recent ZoomRx survey among specialists.
Oncologists are people too — but just like many people, they've become somewhat immune to online advertising.